Courses given by the Department of Business Administration
Course Code | Course Name | METU Credit | Contact (h/w) | Lab (h/w) | ECTS |
---|---|---|---|---|---|
BUS30 | ERASMUS/EXCHANGE ELECTIVE | 3 | 3.00 | 0.00 | 4.0 |
Course ContentERASMUS/EXCHANGE ELECTIVE | |||||
BUS33 | ERASMUS/EXCHANGE ELECTIVE | 3 | 3.00 | 0.00 | 5.0 |
Course ContentERASMUS/EXCHANGE ELECTIVE | |||||
BUS34 | ERASMUS/EXCHANGE ELECTIVE | 3 | 3.00 | 0.00 | 5.0 |
Course ContentERASMUS/EXCHANGE ELECTIVE | |||||
BUS35 | ERASMUS/EXCHANGE ELECTIVE | 3 | 3.00 | 0.00 | 5.0 |
Course ContentERASMUS/EXCHANGE ELECTIVE | |||||
BUS36 | ERASMUS/EXCHANGE ELECTIVE | 3 | 3.00 | 0.00 | 6.0 |
Course ContentERASMUS/EXCHANGE ELECTIVE | |||||
BUS37 | ERASMUS/EXCHANGE ELECTIVE | 3 | 3.00 | 0.00 | 6.0 |
Course ContentERASMUS/EXCHANGE ELECTIVE | |||||
BUS38 | ERASMUS/EXCHANGE ELECTIVE | 3 | 3.00 | 0.00 | 6.0 |
Course ContentERASMUS/EXCHANGE ELECTIVE | |||||
BUS39 | ERASMUS/EXCHANGE ELECTIVE | 3 | 3.00 | 0.00 | 5.0 |
Course ContentERASMUS/EXCHANGE ELECTIV | |||||
BUS40 | ERASMUS/EXCHANGE ELECTIVE | 3 | 3.00 | 0.00 | 5.0 |
Course ContentERASMUS/EXCHANGE ELECTIVE | |||||
BUS50 | ANKARA CAMPUS EXCHANGE PROGRAM | 3 | 3.00 | 0.00 | 6.0 |
Course ContentANKARA CAMPUS EXCHANGE PROGRAM | |||||
BUS51 | ANKARA CAMPUS EXCHANGE PROGRAM | 3 | 3.00 | 0.00 | 6.0 |
Course ContentANKARA CAMPUS EXCHANGE PROGRAM | |||||
BUS52 | ANKARA CAMPUS EXCHANGE PROGRAM | 3 | 3.00 | 0.00 | 6.0 |
Course ContentANKARA CAMPUS EXCHANGE PROGRAM | |||||
BUS53 | ANKARA CAMPUS EXCHANGE PROGRAM | 3 | 3.00 | 0.00 | 6.0 |
Course ContentANKARA CAMPUS EXCHANGE PROGRAM | |||||
BUS100 | CAREER PLANNING | 0 | 1.00 | 0.00 | 2.0 |
Course ContentCareer planning is not just about finding a job after graduation. It is a recurring process that students should utilize at any time throughout their degree and professional life. Therefore, students should be encouraged to begin their career development in their first year. In that sense, this course aims to equip students with the necessary principles, methods, and practices in designing their career paths, help them identify their own strengths and weaknesses, develop their social skills, and develop diction and body language. Moreover, this course focuses on using social media to develop a network, follow career opportunities, write a resume and cover letter, and prepare for a job interview. | |||||
BUS111 | FUNDAMENTALS OF BUSINESS | 3 | 3.00 | 0.00 | 5.0 |
Course ContentBasic concepts and principles of Management; the functions of planning, organizing, staffing, directing and controlling, and their relationships to key issues in Management practice such as leadership, motivation, and communication. | |||||
BUS142 | FINANCIAL ACCOUNTING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course will provide students with a solid foundation for becoming a manager by giving them a fundamental understanding of accounting theory and practice both internationally and in Turkey . Students will be provided by the basic tools they require from the field of Financial Accounting | |||||
BUS152 | STATISTICS FOR SOCIAL SCIENCES | 3 | 3.00 | 0.00 | 6.0 |
Course ContentA course covering basic statistical concepts and methods useful in decision making in the business environment. Emphasis on descriptive and inferential tools used in converting raw data into useful information. Use of statistical computer packages and interpretation of statistical results. Topics include descriptive statistics, discrete and continuous probability distributions, sampling distributions, estimation, hypothesis testing, analysis of variance, simple linear regression, multiple regression, multiple regression model building, time series analysis. | |||||
BUS221 | ORGANIZATIONAL BEHAVIOR AND SOCIAL PSYCHOLOGY | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe human element is a fundamental component of management. This course introduces students to the fundamental concepts and research in social psychology and human behavior. Particular attention is given to human behavior in large and complex organizations and the impact of organizations on human interrelationships. The course thus focuses on how social factors influence individual behavior. Topics include basic research methods, causes and effects of biases, attribution, happiness, depression, individualism, collectivism, conformity, gender, corruption, communitarianism, persuasion, groups and productivity, diversity and prejudice, conflict. Skills and strategies in organizational development and change, such as leadership, influence and control systems, group dynamics, and personal/organizational goals. The implications for managers in these areas are a major focus for this course. | |||||
BUS222 | ORGANIZATION THEORY | 3 | 3.00 | 0.00 | 6.0 |
Course ContentIntroductory survey and analysis of major theories dealing with organizational characteristics and processes. The relationship between theories and supporting empirical evidence. Current issues in organization theory, decision-making, the organizational environment, and the changing nature of organization in contemporary society. | |||||
BUS232 | INFORMATION SYSTEMS AND PROGRAMMING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentAdvanced features of word processors, spreadsheets, and data base management systems. Internet applications. Web page design with html tags. Introduction to algorithms and structured programming. Structure of a Pascal program. Basic elements of Pascal: Character set, identifiers, data types and declarations, constants, and expressions. Selection and looping in Pascal. Modular programming: Functions and procedures. Text files. One-dimensional arrays. | |||||
BUS242 | MANAGERIAL ACCOUNTING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentIntroduction to managerial accounting. Accounting as an informational system to provide managers with the basis for decision making. Includes basic CVP analysis, job and process costing, standard costing and variance analysis, as well as specific situational decision-making matrices. | |||||
BUS252 | APPLIED BUSINESS TECHNIQUES | 3 | 3.00 | 0.00 | 6.0 |
Course ContentUse of intermediate statistical techniques in business and economic problem solving (ie cost estimation, forecasting, survey analysıs). Includes non-parametric tests, analysis of data across different groups, regression model buildıng and estimation (including non-linear forms and moderating and mediatıng effects), time series forecasting and index numbers. | |||||
BUS271 | PRINCIPLES OF MARKETING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentIntroduction to the nature of marketing; development of marketing over time; consumer behavior; market segmentation; product development and policies; pricing methods and practices; distribution, marketing communications; marketing research; international marketing; contemporary issues in marketing. | |||||
BUS281 | PRINCIPLES OF FINANCE | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course addresses the theory and practice of financial management--the generation and allocation of financial resources. It provides students with grounding in the basic concepts of finance, including the time value of money, the role of financial markets, asset valuation, capital budgeting decisions, portfolio theory, asset pricing, and the risk-return tradeoff. | |||||
BUS312 | BUSINESS LAW | 3 | 3.00 | 0.00 | 5.0 |
Course ContentIntroductory course on the legal environment of business. The course covers such subjects as: merchants, their rights and obligations; contract agency; legal forms of business; negotiable instruments; insurance law; maritime law. | |||||
BUS321 | HUMAN RESOURCE MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe Management of human resources in complex organizations. Personnel recruitment and selection; increasing employee effectiveness; employee and Management development; performance evaluation; motivation communication; employee morale; labor Management relations; grievance and disciplinary actions; incentives and security. | |||||
BUS352 | MANAGEMENT SCIENCE | 3 | 3.00 | 0.00 | 6.0 |
Course ContentCovers the most commonly used models/methods of Operations Research/Management Science; emphasizes business applications rather than a mastery of the solution algorithms. Linear and dynamic programming, inventory and queuing models, simulation modeling and applications are studied. | |||||
BUS361 | OPERATIONS MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentIntroduction to Managerial problems in production and operations; design, planning and control of production and service systems. Topics covered; Demand Management, Product Design, Process Selection, Job Design and Work Measurement, Capacity Planning, Facility Layout/Location Problems, Aggregate/Master Production Scheduling, Inventory Management, Operations Scheduling, MRP II, JIT and TOC. | |||||
BUS362 | QUALITY MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentProvides a comprehensıve coverage of qualıty management as an important business enabler. Quality theory and global supply chain quality and İnternational Quality Standards. Design of quality and quality services, quality assurance. Tools of quality, statistically based quality improvement, six sigma quality management and tools. Managing learning for quality improvement. | |||||
BUS381 | FINANCIAL INSTITUTIONS AND MARKETS | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe course does not aim to make experts of the students in the field of high finance but it does aspire to build with them a firm grasp of the basic financial principles that guide financial decisions and financial markets operations. Financial intermediation will be explained and substantiated along with operations, functions and participants of the markets. The evolution of the markets will be explained along with the pricing methods of money markets and capital markets. This overview will be extended to include international markets as well. The course will move also to the actual instruments the markets use and how these can be optimally used by the players Principles of money management will be explained as well as industry-relevant portfolio management techniques. The advent of EU institutions and the introduction of the Euro will be examined and explained in terms of the above. | |||||
BUS391 | INNOVATION MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course is intermediate and advanced study of innovation management, focusing on radical innovation, which is a critical aspect of firm | |||||
BUS400 | GRADUATION PROJECT | 3 | 0.00 | 6.00 | 7.0 |
Course ContentStudents will form preferably interdisciplinary groups and will prepare a paper on research or policy issue that the students will identify. Each group will be supervised by one or two instructors. In addition to the final report at the end of the semester, the group will be required to submit a minimum of 1 progress report halfway through the semester | |||||
BUS401 | FUNDAMENTALS OF ENTREPRENEURSHIP | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course aims to provide the graduating students i.e potential entrpreneurs, with the basics they need in order to set up their own business, or become intrapreneurs, alias organizational entrepreneurs, within their own organizational framework. The course content includes introductory information into the concept of entrepreneurship, entrepreneurial perspectives, developing the entrpreneurial plan, marketing research, financial preparation, developing an effective business plan, assessment and evaluation of entrepreneurial opportunities, Turkish legal requirements, sources of capital, managing entrpreneurial growth, valuation of business ventures, and intrapreneurship. | |||||
BUS410 | ANALYSIS OF TURKISH-EU RELATIONS | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe European Economic Community; Institutions, Micro-economic policies, tariff/non-tariff barriers, the common market, external trade relations. Customs union with Turkey and its effect of the Turkish economy and businesses. The future of the economic and political union in Europe; projections and discussions. | |||||
BUS411 | E-TECHNOLOGIES AND MANAGERIAL APPLICATIONS | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe course starts with the key issues of e-Technolo-gies, e-Business, e-Government, and e-Commerce. Then the infrastructure, business environment, business strategy, CRM, SCM topics are discussed. Hands-on exercises and a term project will enable the students learn the basics by doing. | |||||
BUS412 | STRATEGIC PROCESSES AND MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis is a capstone course aimed at providing an opportunity for Business Administration students to integrate materials covered in their previous core and supporting courses. The course focuses on the development of skills in identifying, analyzing, and solving realistic business problems | |||||
BUS413 | LEADERSHIP THEORY AND APPLICATION | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course is designed to equip students with the knowledge and skills necessary to work more effectively with individuals and groups in contepporary organizations. Some examples of topics covered include using power of influence followers and others, delegating effectively, dyadic role making theories, contingency theories of leadership, leading change, strategic leadership and managing diversity. | |||||
BUS414 | FAMILY BUSINESS | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe purpose of this course is to understand the compelling power of organizations that combines families and work. Being a family firm affects all participants. The course focuses on the specialness of these businesses and the family dynamics intruding the business relationship. It provides the students with theoretical as well as practical background in this specific type of business organization. | |||||
BUS415 | BUSINESS ETHICS | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course introduces students to a series of ethical challenges currently facing the corporate world by taking a historical look at the proponents and critics of capitalism as well as the role of business and businesspersons in civil society. Building on the work of a wide variety of authors presented in the textbook for the course. we discuss and debate recent business crises and other disquieting trends in the corporate world. Implications for developing ethics policies are considered. This course examines the foundations of moral reasoning and the analysis of ethical issues that arise in a wide range of contemporary business practices, both domestically and globally. The central aim of the course is to enable students to develop a framework through which to recognize, analyze, and address challenges as they arise in their careers. The course also involves an evaluation of the institutions that structure the interaction of corporations and individuals in the conduct of business | |||||
BUS416 | ORGANIZATION,WORK AND SOCIETY | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course is concerned with the social-cultural ethnic context of work in business organizations; focusing on the business environment as affecting social behavior and applying OB concepts in diverse cultural settings. It overviews relevant topics in Human Relations area, focusing on selective human issues and topics that have must been covered in the previous courses, introduces OB in a global context in parallel with the developments in the larger world context, and tries to help students to integrate social-cultural-ethnic concepts in the light of changing world order. Topics include the individual, the group, and the organization system, with a specific emphasis on thought-provoking ideas to simulate interest and discussions. | |||||
BUS417 | ENTREPRENEURSHIP | 3 | 3.00 | 0.00 | 6.0 |
Course ContentFor course details, see https://catalog2.metu.edu.tr. | |||||
BUS418 | PROJECT MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe course provides a review of CPM and PERT models to cover cases with certain and uncertain activity times; project crashing; and PERT/Cost analysis; GANTT charts and resource leveling decisions; use of simulation in connection with project scheduling; project control, revision and verification techniques; computer applications using commercial software. | |||||
BUS420 | CROSS CULTURAL STUDIES IN ORGANIZATIONS | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course aims to broaden the approach to Organizational Behavior that has been primarily taught with an U.S. based understanding. Variations across cultures and their impact on organizations are discussed. | |||||
BUS421 | ORGANIZATIONAL INFLUENCE PROCESSES | 3 | 3.00 | 0.00 | 6.0 |
Course ContentInfluence processes that individuals go through within organizations in order to accomplish personal and/or organizational goals are analyzed in this course. Topics include formal versus informal organization; authority versus power; individual and organizational sources of power; organizational politics, methods of influence, strategies and tactics for acquiring, increasing and using power, and ethics of political behavior. | |||||
BUS423 | INTERNATIONAL BUSINESS | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe objective of the course is to introduce the Business Administration students to the main aspects of the international economy that one typically faces when conducting business at the international level. Specifically, the course aims at introducing the students to a Manager`s perspective in the field of international investment and international trade. | |||||
BUS424 | CURRENT ISSUES IN INDUSTRIAL RELATIONS | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe objective of the course is to acquaint the student with a general framework of the actual play of forces in the labor market ant the international and national levels, taking into consideration the rapid change in the structure of the labor force and industrial relations as a result of the developments in technology, globalization and new forms of work organization. | |||||
BUS426 | MANAGING ORGANIZATIONAL CHANGE | 3 | 3.00 | 0.00 | 6.0 |
Course ContentFor course details, see https://catalog2.metu.edu.tr. | |||||
BUS427 | CASES IN HUMAN RESOURCES APPRIASAL AND MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentFor course details, see https://catalog2.metu.edu.tr. | |||||
BUS428 | CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course aims to address corporate social responsibility and governance which are major concerns in business today. The major components of social responsibility and governance will be discussed to build the foundation of these issues. The manifestations of problem in terms of complaints as to the responsibilities of firm and managerial accountability, ineffective and complacent boards, excessive managerial compensation will be major issues to be highlighted. How we have gotten to the point where we are today will be arguments to be brought within the content of the course. Lastly, what actions are being taken and may be taken to address these issues will be discussed. | |||||
BUS431 | INFORMATION SYSTEMS | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe course stresses the value of information as an organizational resource; covers system development methodologies, systems analysis, design, implementation and evaluation, prototyping, data communications and database management. | |||||
BUS432 | TOPICS IN MIS | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe course provides a practical understanding of the concepts and theories involved in the development and implementation of Management information systems. The identification of various information subsystems, the initiation of and responsibility fort he MIS project, the strategies for the determination of the system requirements, methods and tools fort he analysis and design of the new system, software and hardware selection criteria are among the topics discussed through various case studies. | |||||
BUS433 | DATABASE DESIGN AND MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentBasic concepts of database design and management are offered in this course. File structures and data storage organization, searching, sorting and reporting, conceptual database design: relational models and table normalization; ER-model, relational query languages, information protection and concurrency control, computer applications are major areas covered. | |||||
BUS435 | COMPUTERS AND NETWORKING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentA practical hands-on course on UNIX and Internet. Topics include UNIX basics and command language, networking basics, communication protocols, services and tools available on Internet | |||||
BUS436 | CASES IN QUALITY MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentFor course details, see https://catalog2.metu.edu.tr. | |||||
BUS443 | RESEARCH WRITING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentFor course details, see https://catalog2.metu.edu.tr. | |||||
BUS444 | SPECIAL TOPICS IN ACCOUNTING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course is designed to equip the students with knowledge on contemporary issues in accounting such as funds flow and cash flow analysis, leases, pension plans, tax problems, consolidations, intangibles, approbation of retained earnings, responsibility accounting for home office and branches, accounting problems created by price-level changes. | |||||
BUS447 | INTERMEDIATE ACCOUNTING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course covers international accounting standards within the scope of intermediate accounting topics. Topics covered include financing and operating activities of companies, application of generally accepted accounting principles to those activities, and evaluation of financial statements. | |||||
BUS451 | BUSINESS FORECASTING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentIntroduction to quantitative and subjective forecasting methods. Evaluating forecast accuracy. Smoothing methods: Simple, Holt’s and Winters’ exponential smoothing techniques. Forecasting with Regression Methods: Forecasting with simple linear trend, using casual regression models, and forecasting with Multiple regression models. Time-series Decomposition models. Finding seasonal indexes, and long-term trend, and measuring cyclical component. Box-Jenkins (ARIMA) forecasting models. Introdution to simulation usage in forecasting. Combining Forecast results and Forecast Implementation are areas covered in the course. | |||||
BUS457 | DECISION ANALYSIS: TOOLS AND METHODS | 3 | 3.00 | 0.00 | 6.0 |
Course ContentFor course details, see https://catalog2.metu.edu.tr. | |||||
BUS461 | SUPPLY CHAIN MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course introduces the concepts, models, and solution tools that are needed in the design, control, and operation of supply chains. The discussion ranges from basic topics of inventory management, logistics network design, distribution systems, strategic alliances, buyer-supplier relationships, the value of information in the supply chain, utilizing readings, cases, and technical exercises. | |||||
BUS463 | PRODUCTION PLANNING AND CONTROL | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis is a continuation of BUS 361. Topics that will be covered include static and dynamic planning models, planning for mass production, planning and control of | |||||
BUS466 | SERVICES MANAGEMENT | 3 | 0.00 | 0.00 | 6.0 |
Course ContentThis course presents a study of the inherent characteristics of service organizations in the public and private sectors; the service package and service delivery system; service design and process selection; forecasting in services; location and layout of service firms; human resources management; capacity management and the quality challenge in services. | |||||
BUS470 | CROSS-CULTURAL MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe interdependence of economies, political systems, and cultures has created a world of organizations that is no longer limited by national boundaries. Society and organizations alike have become microcosms of human diversity reflecting demographic, social, psychological and cultural differences. Increasingly managers interact with individuals and groups of different national origin and cultural backgrounds - whether in their own domestic corporations, as members of international organizations, or when working in foreign environments. This course is an introduction to the unique challenges faced by persons attempting to enter, interpret, understand, and above all function effectively in foreign environments with the goal of managing organizations and people having diverse notions of time, space, linguistic structures and work-related values and practices. There is a thematic focus on the “Big Emerging Market” countries, i.e. Argentina,Brazil, China, India, Indonesia, Mexico, Poland, South Africa, South Korea, and Turkey. | |||||
BUS471 | MARKETING RESEARCH | 3 | 3.00 | 0.00 | 6.0 |
Course ContentHands-on introduction to empirical methodology for market research applications. Problem formulation, research design, measure development, scaling techniques, attitude measurement, simple and applied multivariate analysis, report writing. An extensive term project enables the student to put the course content into practice | |||||
BUS472 | PRINCIPLES OF ADVERTISING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe course aims to introduce the student to an overview of the world of advertising industry and provide the fundamentals for developing, creating and implementing advertising campaigns based on strategic marketing principles and planning. The idea of the course is to develop students` knowledge and understanding of the advertising process. By the end of the course students will grasp the role of advertising and get familiar with the basic concepts and terminology used in the business. | |||||
BUS473 | INTERNATIONAL MARKETING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe course introduces the student to the global marketing environment including the global economy, cultural forces, and the political and regulatory climate, explores how managers analyze global opportunities, buyer behavior, competitors, and marketing research, describes global marketing strategies, foreign market entry options, and the global implications of managing the marketing mix. | |||||
BUS474 | CONSUMER BEHAVIOUR | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course centers on the role of the consumer in the marketing process, enables the student to understand why certain marketing strategies are more effective than others, how humans behave in the marketplace, and which social and cognitive mechanisms the consumer brings to the purchasing decisions. Strong managerial, psychological, and personal implications; individual, social, and marketing determinants of consumption behavior are covered in the course | |||||
BUS475 | PROMOTION MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentBuilds on the basic knowledge of marketing and focuses on the design and management of the promotion mix. Assumes an integrated marketing communications perspective and covers advertising, sales promotion, personal selling, direct marketing, publicity, and public relations. Cases, practical application assignments, and term projects are employed to emphasize applications. | |||||
BUS476 | RETAILING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe course aims to give the student an appreciation of the constant change and development in retailing. It introduces the students to basic qualitative and quantitative retail management concepts provides the student with current examples of retailing concepts in action: improves the students skills in analyzing competitive situations and marketing opportunities. | |||||
BUS477 | BRAND MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe course provides a thorough understanding of branding processes in the 21st century. In the first part of the course, consumers and their behavior with regard to brands will be examined. Also, social role of brands as cultural, ideological, and political objects are discussed in the class. In the second part of the course, managerial concepts such as brand equity, brand identity, brand types, corporate branding, brand extensions, and brands and innovations are covered. Prerequisites: BUS 271. | |||||
BUS478 | MARKETING STRATEGY | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe course is designed to integrate and extend fundamental marketing concepts and apply them to business problems. Focus is on studying strategic issues relating to selection of business and segments in which to compete and how to spread resources across products and elements of the marketing mix. Case and simulation methodologies are employed. | |||||
BUS479 | DIGITAL MARKETING | 3 | 3.00 | 0.00 | 6.0 |
Course ContentUnderstanding digital media tools. Measuring the effectiveness of digital media tools. Understanding social media. Developing strategies for social and digital media. | |||||
BUS480 | ANALYSIS OF FINANCIAL STATEMENTS | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe objective of the course is to provide the knowledge | |||||
BUS481 | QUANTITATIVE METHODS IN FINANCE | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course will cover the application of select mathematical tools in business and economics. Among these topics are equilibrium analysis, sets, functions, matrices and determinants, sequences, limits, cobweb model, rate of change, exponential function, continuous compounding, introduction to optimization, derivatives, partial derivatives,chain rule, integration, martingales, Brownian motion, Markov processes. The aim is to introduce how mathematical tols are applied in economics and business, especially in finance. | |||||
BUS482 | CORPORATE FINANCE | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis course is an introduction to the financia lopera-tions in business corporations and the related concepts like risk, rate of return, valuation. Topics covered:Risk, Rates of Return, Time Value of Money, Bond and Stock Valuation, Cost of Capital, Basics of Capital | |||||
BUS483 | BANK MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentBasic asset, liability, and capital management. Topics include primary lending functions, pricing techniques, risk management, and bank organization. Familiarization with international banking. | |||||
BUS484 | INVESTMENT MANAGEMENT | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe purpose of this course is to introduce the student to the area of investment with emphasis upon why individuals and institutions invest and how they invest. Topics include measures of risk and return; capital and money markets; process and techniques of investment valuation; principles of fundamental analysis; technical | |||||
BUS486 | INDUSTRIAL ORGANIZATION | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe course analyzes structure, conduct and | |||||
BUS487 | INTERNATIONAL FINANCE | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThe first part of the course aims at introducing the student to foreign exchange markets, exchange rate determination theories, forecasting and international trade financing. A project on Turkey will be assigned. The second part of the course deals with aspects of financial management for multinational corporations | |||||
BUS488 | VENTURE CAPITAL | 3 | 3.00 | 0.00 | 6.0 |
Course ContentFor course details, see https://catalog2.metu.edu.tr. | |||||
BUS490 | INTERNATIONAL JOINT VENTURE | 3 | 3.00 | 0.00 | 6.0 |
Course ContentThis is an intermediate and advanced course on international business. Students will learn basic economic and international strategic theories of cooperation through international strategic alliances and other forms of joint ventures. Students will be familiarized with both theoretical issues of strategic cooperation in international business and practical ways of achieving and managing international alliances, including joint ventures. Therefore, there will be three parts in this course: (1) theories of strategic alliance, (2) practices of establishing cooperation, and (3) managing ongoing alliance patterns in international business. | |||||
BUS535 | ENERGY MANAGEMENT | 3 | 3.00 | 0.00 | 8.0 |
Course ContentThis course will address a broad scope of energy issues, including basic energy concepts, effective energy management, energy related codes standards and legislation, energy auditing, economic analysis, energy security and reliability, financing energy management projects, measurement and verification of energy savings. | |||||