BUS271 PRINCIPLES OF MARKETING
| Course Code: | 3530271 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 6.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Assoc.Prof.Dr. ÇAĞRI YALKIN |
| Offered Semester: | Fall Semesters. |
Course Objectives
The course is designed to provide understanding of the principles of marketing, marketing as a management function within a modern organization, and the role of marketing in society. Our goal is to learn how to use marketing concepts to solve problems faced in modern organizations.
Course Content
Introduction to the nature of marketing; development of marketing over time; consumer behavior; market segmentation; product development and policies; pricing methods and practices; distribution, marketing communications; marketing research; international marketing; contemporary issues in marketing.
Course Learning Outcomes
We will learn the basic tenets of marketing, including the concepts, terms, tools and analytical techniques. Learning these fundamentals will allow us to examine the various elements of the marketing mix (product, price, distribution and promotion) and make appropriate, strategic decisions where these elements are concerned. Ultimately the course will give you the knowledge and practice to help you be successful when facing “real world” marketing challenges.