BUS476 RETAILING
| Course Code: | 3530476 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 6.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Lecturer Dr. BURÇAK ÖZOĞLU |
| Offered Semester: | Fall Semesters. |
Course Objectives
Course Content
The course aims to give the student an appreciation of the constant change and development in retailing. It introduces the students to basic qualitative and quantitative retail management concepts provides the student with current examples of retailing concepts in action: improves the students skills in analyzing competitive situations and marketing opportunities.
Prerequisites: BUS 271.