BA5729 MARKETING OF FINANCIAL PRODUCTS AND SERVICES
| Course Code: | 3125729 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | |
| Offered Semester: | Fall and Spring Semesters. |
Course Objectives
Course Content
Attributes of financial services; marketing environment of financial services; financial consumer; financial products; pricing of financial products and services; promotion and distribution of financial products and services; product development; market segmentation; customer satisfaction; regulatory environment; strategic marketing o financial products and services.