BA4728 MARKETING AND CULTURE
| Course Code: | 3124728 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 6.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | |
| Offered Semester: | Fall and Spring Semesters. |
Course Objectives
To accomplish this goal, the course introduces the students to the concept of culture, development of modern culture, markets, and consumer culture, some of the key institutions of culture, and a sociocultural critique of marketing and consumption. The course aims to train reflective students, prospective marketers, who can have a critical look on marketing and consumption.
Course Content
The course aims to provide an understanding on the relations between society, culture(s), and markets. This course complements the management curriculum by providing a link between macro and micro approaches to marketing. In other words, rather than focusing on firm or consumer level understanding, course delineates the societal role of marketing and consumption practices. On the one hand, marketings role as a cultural practice and social institution in our everyday social life is introduced to students. On the other, a critical look to the role of marketing in contemporary society is presented. To accomplish this goal, the course will introduce the concept of culture, development of modern culture, markets, and consumer culture, some of the key institutions of culture, and a sociocultural critique of marketing and consumption. The course aims to train students as prospective marketers, who are reflexive towards marketing and consumption.
Prerequisites: BA 2701
Course Learning Outcomes
On successful completion of this course, students should be able to:
Course Specific Skills:
1. Recognize the importance of marketing and consumption at the societal level.
2. Demonstrate an understanding on the notion of culture, key institutions of culture, and the
interaction between culture and marketing and consumption.
3. Demonstrate an understanding of the development of market society and consumer
culture
4. Develop critical perspectives on marketing and consumption
Discipline Specific Skills:
5. Differentiate, apply, analyze, and reflect on theories, concepts, commonly used in exploring
and understanding marketing and consumption as cultural practices and societal role of
marketing and consumption.
6. Demonstrate broad knowledge of literature and concepts on the consumption, marketing,
and culture.
Personal and Key Skills:
7. participate in group interaction, including leadership and discussion opportunities
8. develop communication skills, including negotiation, argumentation, and presentation
9. develop critical reading and writing skills
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | They attain advanced level of knowledge in the functional areas of business administration such as strategic management, marketing, accounting, finance, organization management, human resources, and operations management. | ✔ | |||
| 2 | They are capable of identifying and analyzing legal, environmental and social factors, which influence the basic functional areas of the business administration. | ✔ | |||
| 3 | They understand and implement rational, systematic and scientific approaches effectively in problem solving and decision-making processes. | ✔ | |||
| 4 | They are capable of applying, analyzing, synthesizing and evaluating the knowledge they have in diverse fields efficiently | ✔ | |||
| 5 | They are capable of transferring information by using efficient verbal and written communication techniques. | ✔ | |||
| 6 | They are capable of performing professional communication effectively also in English. | ✔ | |||
| 7 | They know the methods of performing efficient teamwork. | ✔ | |||
| 8 | They are capable of following the contemporary techniques, scientific and technological developments in their fields and are able to conduct research and studies in order to develop their business administration related knowledge, skills, and competences. | ✔ | |||
| 9 | They are knowledgeable in the areas of professional ethics and responsibility. | ✔ | |||
| 10 | They are capable of utilizing their knowledge and skills efficiently in global and multicultural contexts. | ✔ | |||
| 11 | They are knowledgeable in the issues of environment, social responsibility, social justice, quality and cultural values | ✔ | |||
| 12 | They have a creative, innovative and critical perspective. | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution