ADM4147 MEDIA AND OPINION
| Course Code: | 3104147 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 6.0 |
| Department: | Political Science and Public Adm. |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Assoc.Prof.Dr. BARIŞ ÇAKMUR, Assoc.Prof.Dr. NİLAY YAVUZ |
| Offered Semester: | Fall Semesters. |
Course Objectives
At the end of this course, students will learn:
-the ambiguity concerning the role of press and broadcasting in politics.
- the nature and role of public opinion, the dynamics of the public opinion process, analysis of the numerous factors which shape or influence opinion,
-mass media of communication (their role as molders and reflectors of public opinion and as instruments of propaganda, their structure of control, their performance),
- public opinion measurement, the competence of public opinion, the nature of propaganda, and consideration of several important types of propaganda (political propaganda, public relations, and advertising).
Course Content
The aim of the course is to understand the ambiguity concerning the role of press and broadcasting in politics. It analyses the nature and role of public opinion, the dynamics of the public opinion process, analysis of the numerous factors which shape or influence opinion, an evaluation of the mass media of communication (their role as molders and reflectors of public opinion and as instruments of propaganda, their structure of control, their performance), public opinion measurement, the competence of public opinion, the nature of propaganda, and consideration of several important types of propaganda (political propaganda, public relations, and advertising).
Course Learning Outcomes
By the end of this course, students will be able to:
Analyze the nature and dynamics of public opinion, including its formation and expression in democratic societies. Evaluate the role of mass media in shaping and reflecting public opinion, including their function as instruments of propaganda and tools for political communication. Assess the structure and control mechanisms of mass media organizations, and their impact on the dissemination of information and shaping of public discourse. Apply theoretical frameworks to analyze the effectiveness and ethical implications of various forms of propaganda, including political propaganda, public relations, and advertising. Critically evaluate methods of measuring public opinion, including surveys, polls, and focus groups, and interpret the reliability and validity of opinion data. Discuss the concept of media competence and its implications for fostering informed citizenship and democratic participation. Synthesize knowledge of the role of press and broadcasting in politics to develop informed perspectives on contemporary issues related to media influence and public opinion manipulation.
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | Ability to reach the information they need in their daily lives, and to interpret it | ✔ | |||
| 2 | Being in command of the basic concepts of law | ✔ | |||
| 3 | Understanding the political, economical, and social transformations that occur in a wide range of areas including local and international levels | ✔ | |||
| 4 | Defining and solving problems encountered in political, social, and economic life | ✔ | |||
| 5 | Being conscious, effective and rational citizens who can comprehend the transformations taking place in Turkey and in the world today | ✔ | |||
| 6 | Being professionals who can operate as productive participants in any public organization | ✔ | |||
| 7 | Having the knowledge about how public organizations function and how their decision making processes and mechanisms work | ✔ | |||
| 8 | Developing original solutions to the problems faced in relation to their own area of interest | ✔ | |||
| 9 | Critical thinking ability | ✔ | |||
| 10 | Being in command of the interdisciplinary approaches | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution