PES519 SPORTS MARKETING
| Course Code: | 4530519 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Physical Education and Sports |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | Prof.Dr. MEHMET SETTAR KOÇAK |
| Offered Semester: | Fall Semesters. |
Course Objectives
Course Content
Develop an understanding of theories and principles required in marketing in various sport setting. Students will gain insights into who the sport consumer is, why people consume sports and when market segmentation is essential to successful marketing.