ID718 STRATEGIC DESIGN
| Course Code: | 1250718 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Industrial Design |
| Language of Instruction: | English |
| Level of Study: | Masters |
| Course Coordinator: | Prof.Dr. GÜLAY FATMA HASDOĞAN |
| Offered Semester: | Fall Semesters. |
Course Objectives
This course aims to:
- Encourage critical reflection on the integration of design thinking into strategic decision-making processes
- Examine the relationship between industrial design and corporate strategy across various organizational contexts
- Explore the different roles and levels of design functions within corporate structures
- Introduce key tools and methodologies that support design-driven innovation
- Investigate how design can serve as a strategic and competitive asset in business environments
- Analyze the economic impact and value of design through national and international case studies, with a particular focus on examples from Turkey.
Course Content
This course examines the relationship between design and corporate strategy. Course themes include levels of design functions within an organization, tools for design innovation, and how design can be utilized as a competitive and strategic tool. The course also discusses the economic value of design through case studies from Turkey and other countries.
Course Learning Outcomes
By the end of this course, students will be able to:
- Explain the strategic roles and functions of design within different organizational and corporate contexts.
- Identify and apply tools and frameworks that support design-driven innovation.
- Critically assess case studies from Turkey and other countries to understand the practical implications of integrating design into business strategy.
- Articulate informed perspectives on the potential of design as a catalyst for innovation and organizational transformation.
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | Identifying research areas in distinct and contemporary topics and formulating research problems; | ✔ | |||
| 2 | Being competent in the research process, process planning, managing, analyzing data, and correctly interpreting findings; | ✔ | |||
| 3 | Transforming knowledge in the field and research results into strategies, politics, methods and/or decisions; | ✔ | |||
| 4 | Transferring research findings into design education and practice; | ✔ | |||
| 5 | Disseminating generated knowledge, making publications and presenting them; | ✔ | |||
| 6 | Having general knowledge in the field of design, having covered the literature and developing expertise in specific topics; | ✔ | |||
| 7 | Having responsibility towards own research, respecting and practicing research ethics; | ✔ | |||
| 8 | Having work discipline and skills in time planning; | ✔ | |||
| 9 | Having skills in oral, written and visual communication; | ✔ | |||
| 10 | Open to continuous education and self-development, having high professional motivation; | ✔ | |||
| 11 | Open and willing to share knowledge and skills with stakeholders; | ✔ | |||
| 12 | Being critical, able to make self-criticism, reflecting objective and unprejudiced thinking into their own work; | ✔ | |||
| 13 | Synthesising knowledge from different disciplines to use in one?s own field and using it for generating new knowledge. | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution