EMBA5712 MARKETING RESEARCH PRACTICE
| Course Code: | 8375712 |
| METU Credit (Theoretical-Laboratory hours/week): | 1 (0.00 - 1.00) |
| ECTS Credit: | 8.0 |
| Department: | Executive Master of Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | |
| Offered Semester: | Fall and Spring Semesters. |
Course Objectives
Course Content
This course designed to introduce you to research methodology and application of research techniques and procedures in marketing. The primary goal in this course is to develop a sound understanding of research methods in marketing applications. The course will have a practical orientation and focus on the current practice of marketing research in the Turkish marketing environment.