EMBA5711 MARKETING STRATEGY
| Course Code: | 8375711 |
| METU Credit (Theoretical-Laboratory hours/week): | 1 (1.00 - 0.00) |
| ECTS Credit: | 2.0 |
| Department: | Executive Master of Business Administration |
| Language of Instruction: | English |
| Level of Study: | Masters |
| Course Coordinator: | |
| Offered Semester: | Fall or Spring Semesters. |
Course Objectives
Course Content
Competition, competitive processes, and marketing; strategy making and implementation issues in marketing; managing business relationships;managing customer relationships ; date-based marketing decision making; pricing practices; promotions practices; product design and related issues; behavioral and structural issues in channels management; performance metrics and measurement issues in marketing;digital age and marketing applications.