BUS471 MARKETING RESEARCH
| Course Code: | 3530471 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 6.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | |
| Offered Semester: | Fall or Spring Semesters. |
Course Objectives
Course Content
Hands-on introduction to empirical methodology for market research applications. Problem formulation, research design, measure development, scaling techniques, attitude measurement, simple and applied multivariate analysis, report writing. An extensive term project enables the student to put the course content into practice