BA5718 INTERNATIONAL MARKETING
| Course Code: | 3125718 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | Assoc.Prof.Dr. ÇAĞRI TOPAL, Lecturer DENİZ ÇALIŞ |
| Offered Semester: | Fall Semesters. |
Course Objectives
The main objectives of this course are to provide the students with: 1. A basic understanding of the nature of Global Marketing 2. The development of a marketing plan for a global brand or a global service 3. The know- how related to implementing the global marketing plan.
Course Content
The course introduces the student to the global marketing environment including the global economy, cultural forces, and the political and regulatory climate, explores how managers analyze global opportunities, buyer behavior, competitors, and marketing research, describes global marketing strategies, foreign market entry options, and the global implications of managing the marketing mix.
Course Learning Outcomes
Upon completing this course, students are expected to understand
1. How economic, political, legal, social & cultural environment affects Global marketing decisions
2. The importance of building Marketing Information Systems and conducting strategic research,
3. The role of competitive Analysis in building strategies
4. Market segmentation, targeting and positioning of products and services;
5. Planning process & entry strategies;
6. Building Global Strategic Partnerships
7. How to develop an integrated global marketing plan
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | They attain advanced level of knowledge in the functional areas of business administration such as strategic management, marketing, accounting, finance, organization management, human resources, and operations management. | ✔ | |||
| 2 | They are capable of synthesizing the knowledge that they attained in the area of business administration with the knowledge base that they developed in their undergraduate specialisms. | ✔ | |||
| 3 | They are capable of identifying and analyzing legal, environmental and social factors, which influence the basic functional areas of the business administration. | ✔ | |||
| 4 | They understand and implement rational, systematic and scientific approaches effectively in problem solving and decision-making processes. | ✔ | |||
| 5 | They are capable of applying, analyzing, synthesizing and evaluating the knowledge they developed in diverse fields efficiently. | ✔ | |||
| 6 | They are capable of transferring information by using efficient verbal and written communication techniques. | ✔ | |||
| 7 | They are capable of performing professional communication effectively also in English. | ✔ | |||
| 8 | They know methods of performing efficient teamwork. | ✔ | |||
| 9 | They are capable of understanding and synthesizing academic and scientific research in their areas and able to transform such research into useful knowledge. | ✔ | |||
| 10 | They have competence in all of the stages of scientific research and processes. | ✔ | |||
| 11 | They are knowledgeable in the areas of professional ethics and responsibility. | ✔ | |||
| 12 | They are capable of utilizing their knowledge and skills efficiently in global and multicultural contexts. | ✔ | |||
| 13 | They are knowledgeable in the issues of environment, social responsibility, social justice, quality and cultural values. | ✔ | |||
| 14 | They have a creative, innovative and critical perspective. | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution