BA5717 MARKETING RESEARCH
| Course Code: | 3125717 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | Prof.Dr. CENGİZ YILMAZ |
| Offered Semester: | Fall Semesters. |
Course Objectives
Course Content
This course provides a hands-on introduction to empirical methodology for market research applications. Problem formulation, research design, measure development, scaling techniques, attitude measurement, simple and applied multivariate analysis, report writing are topics covered. An extensive term project enables the student to put the course content into practice.