BA4146 APPLIED INNOVATION BASED ENTREPRENEURSHIP

Course Code:3124146
METU Credit (Theoretical-Laboratory hours/week):3 (3.00 - 0.00)
ECTS Credit:6.0
Department:Business Administration
Language of Instruction:English
Level of Study:Undergraduate
Course Coordinator:Assoc.Prof.Dr. ÇAĞRI TOPAL
Offered Semester:Fall and Spring Semesters.

Course Objectives

This course will be a hands-on learning experience for students that have an innovative entrepreneurship project or are willing to join another’s project. Students will be able to:

  • Develop team-based working skills.
  • Identify and screen potential business ideas.
  • Develop business ideas into business models.
  • Know how to test assumptions contained in business models and iterate the model and product as needed.

Course Content

This course will be a hands-on learning experience for students that have an innovative entrepreneurship project or are willing to join another’s project. Participants will learn to work in teams, developing an initial business model for the chosen project, and then focusing on different blocks of the business model each week in order to find supporting information or disproving the many assumptions of the business model. The weekly work will include significant time (5-10 hours/week) spent outside of the classroom interviewing/talking to relevant parties for that part of the business model. During weekly class sessions teams will present their new findings, any needed adjustments to the business model, and ideas about how to test the next block of the business model.Each team will maintain a blog with weekly updates about what they did that week and updates to their business model.


Course Learning Outcomes

Participants will learn to work in teams, developing an initial business model for the chosen project, and then focusing on different blocks of the business model each week in order to find supporting information or disproving the many assumptions of the business model.


Program Outcomes Matrix

Level of Contribution
#Program Outcomes0123
1They attain advanced level of knowledge in the functional areas of business administration such as strategic management, marketing, accounting, finance, organization management, human resources, and operations management.
2They are capable of identifying and analyzing legal, environmental and social factors, which influence the basic functional areas of the business administration.
3They understand and implement rational, systematic and scientific approaches effectively in problem solving and decision-making processes.
4They are capable of applying, analyzing, synthesizing and evaluating the knowledge they have in diverse fields efficiently
5They are capable of transferring information by using efficient verbal and written communication techniques.
6They are capable of performing professional communication effectively also in English.
7They know the methods of performing efficient teamwork.
8They are capable of following the contemporary techniques, scientific and technological developments in their fields and are able to conduct research and studies in order to develop their business administration related knowledge, skills, and competences.
9They are knowledgeable in the areas of professional ethics and responsibility.
10They are capable of utilizing their knowledge and skills efficiently in global and multicultural contexts.
11They are knowledgeable in the issues of environment, social responsibility, social justice, quality and cultural values
12They have a creative, innovative and critical perspective.

0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution