BA4137 ENTREPRENEURSHIP
| Course Code: | 3124137 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 6.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Assoc.Prof.Dr. ADİL ORAN |
| Offered Semester: | Fall Semesters. |
Course Objectives
This course aims to provide the student with the tools needed to plan, launch, and grow a startup business from ideas to reality. There is a lot of failure in entrepreneurship, we believe that those completing this course will encounter it less often.
Course Content
This course is designed to provide students with broad perspective of the topics of entrepreneurship, and the structure, development and management of family firms and their specific characteristics. The complex relationship between family, business and ownership are examined. Leadership, corporate culture and ethics of family firms and the reasons behind their short survivals are also analyzed. Other topics to be covered include responding to change, institutionalization of family business and corporate strategy and policy in transition to professional management.
Course Learning Outcomes
Students completing this course will be able to:
- Recognize the entrepreneurial potential within themselves and others in their environment.
- Appreciate the role of entrepreneurship within society at the level of the organization and in their own personal life.
- Understand the process nature of entrepreneurship and ways to manage the process.
- Identify and screen potential business ideas.
- Understand the early stage development of a business idea into an opportunity with the potential to generate profits.
- Be able to use lean startup and customer development techniques to undertake business model generation and development.
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | They attain advanced level of knowledge in the functional areas of business administration such as strategic management, marketing, accounting, finance, organization management, human resources, and operations management. | ✔ | |||
| 2 | They are capable of identifying and analyzing legal, environmental and social factors, which influence the basic functional areas of the business administration. | ✔ | |||
| 3 | They understand and implement rational, systematic and scientific approaches effectively in problem solving and decision-making processes. | ✔ | |||
| 4 | They are capable of applying, analyzing, synthesizing and evaluating the knowledge they have in diverse fields efficiently | ✔ | |||
| 5 | They are capable of transferring information by using efficient verbal and written communication techniques. | ✔ | |||
| 6 | They are capable of performing professional communication effectively also in English. | ✔ | |||
| 7 | They know the methods of performing efficient teamwork. | ✔ | |||
| 8 | They are capable of following the contemporary techniques, scientific and technological developments in their fields and are able to conduct research and studies in order to develop their business administration related knowledge, skills, and competences. | ✔ | |||
| 9 | They are knowledgeable in the areas of professional ethics and responsibility. | ✔ | |||
| 10 | They are capable of utilizing their knowledge and skills efficiently in global and multicultural contexts. | ✔ | |||
| 11 | They are knowledgeable in the issues of environment, social responsibility, social justice, quality and cultural values | ✔ | |||
| 12 | They have a creative, innovative and critical perspective. | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution