BA4103 STRATEGIC MANAGEMENT
| Course Code: | 3124103 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 6.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Lecturer Dr. MAHMUT KORAY ÇANDIR |
| Offered Semester: | Fall Semesters. |
Course Objectives
Upon successful completion of this course, students should be able to:
Course Specific Skills:
Understand and apply the concepts, frameworks and techniques of strategic management to
- understand the reasons for good or bad performance of a firm,
- generate strategy options for a firm,
- appraise alternative strategy options,
- select the most appropriate strategy,
- recommend the best means of implementing the chosen strategy.
Integrate the knowledge gained in functional courses.
- Proficiently use financial analysis knowledge acquired in finance courses
- Apply operations management techniques to manage operations and supply chain of a firm.
- Choose and apply appropriate marketing strategies
- Effectively utilize the human resources of a firm
Discipline Specific Skills:
Become proficient at PESTEL and SWOT Analysis Utilize financial statement analysis tools Develop operations management skills Develop marketing skills
Personal and Key Skills:
Develop your capacity as a general manager in terms of
- an appreciation of the work of the general manager,
- the ability to view business problems from a general management perspective,
- the ability to develop original and creative approaches to strategic problems,
- developing business judgment.
Problems solving skills Teamwork skills
Written and oral communication skills
Course Content
For Business Administration students only.
This is a capstone course aimed at providing an opportunity for Business Administration students to integrate materials covered in their previous core and supporting courses. The course focuses on the development of skills in identifying, analyzing, and solving realistic business problems.
Course Learning Outcomes
Students are expected to attain the following outcomes upon completion of this course:
They attain advanced level of knowledge in the functional areas of business administration such as strategic management, marketing, accounting, finance, organization management, human resources, and operations management.
They are capable of identifying and analyzing legal, environmental and social factors, which influence the basic functional areas of the business administration.
They understand and implement rational, systematic and scientific approaches effectively in problem solving and decision-making processes.
They are capable of applying, analyzing, synthesizing and evaluating the knowledge they have in diverse fields efficiently
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | They attain advanced level of knowledge in the functional areas of business administration such as strategic management, marketing, accounting, finance, organization management, human resources, and operations management. | ✔ | |||
| 2 | They are capable of identifying and analyzing legal, environmental and social factors, which influence the basic functional areas of the business administration. | ✔ | |||
| 3 | They understand and implement rational, systematic and scientific approaches effectively in problem solving and decision-making processes. | ✔ | |||
| 4 | They are capable of applying, analyzing, synthesizing and evaluating the knowledge they have in diverse fields efficiently | ✔ | |||
| 5 | They are capable of transferring information by using efficient verbal and written communication techniques. | ✔ | |||
| 6 | They are capable of performing professional communication effectively also in English. | ✔ | |||
| 7 | They know the methods of performing efficient teamwork. | ✔ | |||
| 8 | They are capable of following the contemporary techniques, scientific and technological developments in their fields and are able to conduct research and studies in order to develop their business administration related knowledge, skills, and competences. | ✔ | |||
| 9 | They are knowledgeable in the areas of professional ethics and responsibility. | ✔ | |||
| 10 | They are capable of utilizing their knowledge and skills efficiently in global and multicultural contexts. | ✔ | |||
| 11 | They are knowledgeable in the issues of environment, social responsibility, social justice, quality and cultural values | ✔ | |||
| 12 | They have a creative, innovative and critical perspective. | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution