BA3702 INTRODUCTION TO MARKETING
| Course Code: | 3123702 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 5.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Assoc.Prof.Dr. NİRAY TUNÇEL |
| Offered Semester: | Spring Semesters. |
Course Objectives
Course Content
The course is designed to introduce non-business students to the fundamental aspects of marketing as it relates to the whole business enterprise. Introductory coverage of major marketing concepts and decisions. Focuses on marketing`s macro role in society and its micro role in business and other organizations. For Non-Business Administration students only.