STPS590 SOCIAL SCIENCE ASPECTS OF INNOVATION
| Course Code: | 8310590 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Science and Technology Policy Studies |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | |
| Offered Semester: | Fall Semesters. |
Course Objectives
Course Content
Challenging the Role of Entrepreneurs; Opportunity Analysis: Five Phases to Success; Preparing A Cash Flow Forecast; Five Steps To Formulating A Successful Marketing Plan; Preparing The Marketing Analysis And Plan; Five Steps To Successful Database Marketing; What Is A Business Plan? Choosing Your Goals and Objectives; Setting Performance Benchmarks; Writing the Business Plan; How to Write a Loan Proposal; How to Apply for a Loan; Evaluating High-Growth Businesses; Deciding Whether to Go Public; Secure Method for E-Commerce; Trademarks; Copyrights; Patents; Documenting Your Ideas; Applying for a Patent; Trade Secrets; Which Form of Ownership is Best? Forms of Doing Business.