STAT455 STATISTICAL BUSINESS ANALYTICS
| Course Code: | 2460455 |
| METU Credit (Theoretical-Laboratory hours/week): | 4 (3.00 - 2.00) |
| ECTS Credit: | 8.0 |
| Department: | Statistics |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Prof.Dr. ÖZLEM İLK DAĞ |
| Offered Semester: | Fall and Spring Semesters. |
Course Objectives
Course Content
General introduction to data structures; Statistical data collection and types of business data; Common business problems: customer analytics, segmentation, sales, demand, pricing, fraud, advertisement targeting; Introduction to marketing analytics, definition of marketing terms and definitions, statistical thinking for business problems; Exploratory data analysis and descriptive techniques for business data; Methods for acquiring and manipulating data; Applications of statistical methods for real business cases, machine learning algorithms; Data-centric decision support systems; Statistical applications & discussions.
Course Learning Outcomes
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | Applying the knowledge of statistics, mathematics and computer to statistical problems and developing analytical solutions. | ✔ | |||
| 2 | Defining, modeling and solving real life problems that involve uncertainty, and interpreting results. | ✔ | |||
| 3 | To decide on the data collection technique, and apply it through experiment, observation, questionnaire or simulation. | ✔ | |||
| 4 | Analysing small and big volumes of data and interpreting results. | ✔ | |||
| 5 | Utilizing up-to-date techniques, computer hardware and software required for statistical applications; developing software programs and numerical solutions for specific problems when necessary. | ✔ | |||
| 6 | Taking part in intradisciplinary and interdisciplinary teamwork, using time efficiently, taking leadership responsibilities and being entrepreneurial. | ✔ | |||
| 7 | Taking responsibility in individual work and offering authentic solutions. | ✔ | |||
| 8 | Following contemporary developments and publications in statistical science, conducting research, being open to novelty and thinking critically. | ✔ | |||
| 9 | Efficiently communicating in Turkish and English to define and analyze statistical problems and to interpret the results. | ✔ | |||
| 10 | Having a professional and ethical sense of responsibility. | ✔ | |||
| 11 | Developing computational solutions to statistical problems that cannot be solved analytically. | ✔ | |||
| 12 | Having theoretical background and developing new theories in statistics, building relations between theoretical and practical knowledge. | ✔ | |||
| 13 | Serving the society with the expertise in the field. | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution