IE486 RETAIL MANAGEMENT
| Course Code: | 5680486 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 5.0 |
| Department: | Industrial Engineering |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Assoc.Prof.Dr. ÖZGEN KARAER |
| Offered Semester: | Fall Semesters. |
Course Objectives
With this course, the students are expected to:
- To learn the specifics of retail practice, understand the main problem areas in retailing management, and analyze the retail industry from a system perspective.
- To understand the impact of effective supply chain management on retail business performance, and link it to customer preferences and financial targets.
- To develop solutions for issues in retail practice by leveraging theory and previously-learned tools in the IE discipline (i.e. inventory planning and control, logistics, statistical analysis, optimization, and etc.) to impact the business performance.
- To be able to leverage data to inform operational and tactical decisions in retail, and connect strategic decisions with tactical and operational consequences/challenges.
- To develop the necessary background for a career in (i) retailing and retail supply chains, (ii) businesses like consulting and information technology that provide services to retailers, and (iii) brand manufacturers that reach the end consumer through retailers.
Course Content
Retail business models; retail supply chain design; assortment optimization; markdown pricing and promotion management, customer relationship management; multi-channel management and electronic retailing.
Course Learning Outcomes
Program Outcomes Matrix
| Contribution | |||||
| # | Program Outcomes | No | Yes | ||
| 1 | An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics | ✔ | |||
| 2 | An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors | ✔ | |||
| 3 | An ability to communicate effectively with a range of audiences | ✔ | |||
| 4 | An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts | ✔ | |||
| 5 | An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives | ✔ | |||
| 6 | An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions | ✔ | |||
| 7 | An ability to acquire and apply new knowledge as needed, using appropriate learning strategies | ✔ | |||
| 8 | An ability to design, analyze, operate, and improve integrated systems that produce and/or supply products and/or services in an effective, efficient, sustainable, and socially responsible manner | ✔ | |||
| 9 | An ability to apply critical reason and systems thinking in problem solving and systems design | ✔ | |||
| 10 | An ability to use scientific methods and tools (such as mathematical models, statistical methods and techniques) necessary for industrial engineering practice | ✔ | |||