ID718 STRATEGIC DESIGN
| Course Code: | 1250718 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Industrial Design |
| Language of Instruction: | English |
| Level of Study: | Masters |
| Course Coordinator: | Prof.Dr. GÜLAY FATMA HASDOĞAN |
| Offered Semester: | Fall Semesters. |
Course Objectives
This course aims to:
- Encourage critical reflection on the integration of design thinking into strategic decision-making processes
- Examine the relationship between industrial design and corporate strategy across various organizational contexts
- Explore the different roles and levels of design functions within corporate structures
- Introduce key tools and methodologies that support design-driven innovation
- Investigate how design can serve as a strategic and competitive asset in business environments
- Analyze the economic impact and value of design through national and international case studies, with a particular focus on examples from Turkey.
Course Content
Relationship between design and corporate strategy. Levels of design functions within an organization; tools for design innovation; design as a competitive and strategic tool. Economic value of design through case studies from Turkey and other countries.
Course Learning Outcomes
By the end of this course, students will be able to:
- Explain the strategic roles and functions of design within different organizational and corporate contexts.
- Identify and apply tools and frameworks that support design-driven innovation.
- Critically assess case studies from Turkey and other countries to understand the practical implications of integrating design into business strategy.
- Articulate informed perspectives on the potential of design as a catalyst for innovation and organizational transformation.
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | Identifying research areas in distinct and contemporary topics and formulating research problems; | ✔ | |||
| 2 | Being competent in the research process, process planning, managing, analyzing data, and correctly interpreting findings; | ✔ | |||
| 3 | Transforming knowledge in the field and research results into strategies, politics, methods and/or decisions; | ✔ | |||
| 4 | Transferring research findings into design education and practice; | ✔ | |||
| 5 | Disseminating generated knowledge, making publications and presenting them; | ✔ | |||
| 6 | Having general knowledge in the field of design, having covered the literature and developing expertise in specific topics; | ✔ | |||
| 7 | Having responsibility towards own research, respecting and practicing research ethics; | ✔ | |||
| 8 | Having work discipline and skills in time planning; | ✔ | |||
| 9 | Having skills in oral, written and visual communication; | ✔ | |||
| 10 | Open to continuous education and self-development, having high professional motivation; | ✔ | |||
| 11 | Open and willing to share knowledge and skills with stakeholders; | ✔ | |||
| 12 | Being critical, able to make self-criticism, reflecting objective and unprejudiced thinking into their own work; | ✔ | |||
| 13 | Synthesising knowledge from different disciplines to use in one?s own field and using it for generating new knowledge. | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution