ID453 ENTREPRENEURSHIP IN DESIGN
| Course Code: | 1250453 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 4.0 |
| Department: | Industrial Design |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Lecturer MEHMET EMİN OKUTAN |
| Offered Semester: | Spring Semesters. |
Course Objectives
Understand the Intersection of Design and Entrepreneurship: Help students recognize how their design skills and creativity can be applied to startup ventures.
Identify Key Steps in Startup Formation: Familiarize students with the critical phases of creating a startup, from ideation and validation to business planning and execution.
Develop Problem-Solving Skills: Encourage students to use design thinking methodologies to identify and address real-world problems that could lead to innovative startup ideas.
Explore Prototyping and MVP Development: Teach students how to create prototypes and Minimum Viable Products (MVPs) to test and refine their startup concepts.
Understand Market Research and Validation: Educate students on the importance of market research and customer validation to ensure there is a viable market for their startup ideas.
Introduce Business Models and Financial Planning: Provide an overview of different business models and teach basic financial concepts relevant to startup planning, including budgeting and forecasting.
Discuss Team Building and Collaboration: Emphasize the significance of assembling diverse teams and fostering collaboration among designers, developers, and business-oriented individuals in startup formation.
Explore Funding and Investment Options: Familiarize students with various funding sources, such as bootstrapping, crowdfunding, angel investors, and venture capital, and help them understand how to secure initial funding.
Highlight Success Stories and Case Studies: Share real-world examples and case studies of successful startups with a strong design component to inspire and provide practical insights.
Encourage Entrepreneurial Mindset: Promote an entrepreneurial mindset among design students, fostering a willingness to take risks, learn from failure, and persist in pursuing their startup goals.
Prepare for Pitching and Presentation Skills: Equip students with the skills needed to pitch their startup ideas convincingly to potential investors, partners, and customers.
Emphasize Ethical and Sustainable Design Practices: Stress the importance of ethical and sustainable design principles in startup development, considering social and environmental impacts.
Course Content
Learning how to build a new business with your design ideas. Choosing and developing a promising idea, forming a team and endeavoring into the world markets and customers to explore needs that can be turned into products and services. Building a business model and integrating different aspects of a business. Preparing a financial plan and fundraising. Creating a convincing presentation for investors. Application oriented course for students interested in taking part in the startup ecosystem.
Course Learning Outcomes
Demonstrate an ability to identify and evaluate the essential skills needed to initiate and operate a business successfully.
Develop the capacity to create and work effectively within a diverse team, applying collaboration and communication skills to achieve common business objectives.
Be proficient in systematically generating and refining business concepts, utilizing frameworks and methodologies for structured idea development.
Exhibit the capability to incorporate customer-centric perspectives and commercial viability into the design and development of new products or services.
Acquire the ability to construct comprehensive and adaptable business models that outline key components such as value proposition, revenue streams, and cost structures for new ventures.
Cultivate effective communication skills to articulate and present innovative business ideas clearly and persuasively to various stakeholders, including investors, customers, and team members.
Attain proficiency in fundamental financial concepts and practices relevant to business, including budgeting, financial forecasting, cash flow management, and financial statement analysis.
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | Creative problem defining and solving. | ✔ | |||
| 2 | Planning and managing the design process. | ✔ | |||
| 3 | Presenting and conveying design solutions orally, in written and visually (2D and 3D). | ✔ | |||
| 4 | Planning, managing and evaluating the results of design-focused research. | ✔ | |||
| 5 | Contributing to the design of products in order to raise the life quality of the society. | ✔ | |||
| 6 | Generating and applying knowledge to serve sustainable production and life. | ✔ | |||
| 7 | Competency in intellectual and industrial property rights. | ✔ | |||
| 8 | Awareness of and sensitivity towards societal, institutional, individual and contextual differences. | ✔ | |||
| 9 | Awarenes of social and cultural facts and continuous change. | ✔ | |||
| 10 | Competency in economic, industrial and technological developments. | ✔ | |||
| 11 | Continuous development of professional knowledge, skills and approaches. | ✔ | |||
| 12 | Competency in the processes and actions in professional life. | ✔ | |||
| 13 | Adaptation to the different working environments and processes that the profession necessitates, and contributing to the development and improvement of these environments. | ✔ | |||
| 14 | Ability in working within teams. | ✔ | |||
| 15 | Giving importance to interdisciplinary interactions. | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution