EMBA5118 EVALUATION OF ENTREPRENEURIAL LDEAS
| Course Code: | 8375118 |
| METU Credit (Theoretical-Laboratory hours/week): | 1 (1.00 - 0.00) |
| ECTS Credit: | 2.0 |
| Department: | Executive Master of Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | |
| Offered Semester: | Fall and Spring Semesters. |
Course Objectives
This course aims to provide the student with the tools needed to plan, launch, and grow a startup business from ideas to reality. There is a lot of failure in entrepreneurship, we believe that those completing this course will encounter it less often.
Coming up with entrepreneurial ideas; preparing business models; evaluating ideas; using lean startup tools to test important entrepreneurship assumptions; presenting business ideas to customers and investors.
Course Content
Coming up with entrepreneurial ideas; preparing business models; evaluating ideas; using lean starup tools to test important entrepreneurship assumptions; presenting business ideas to costomers and investors. Business Model Canvas and Lean Startup tools will be reviewed.
Course Learning Outcomes
Students completing this course will be able to:
- Recognize the entrepreneurial potential within themselves and others in their environment.
- Appreciate the role of entrepreneurship within society at the level of the organization and in their own personal life.
- Understand the process nature of entrepreneurship and ways to manage the process.
- Identify and screen potential business ideas.
- Understand the early stage development of a business idea into an opportunity with the potential to generate profits.
- Be able to use lean startup and customer development techniques to undertake business model generation and development.