CEIT502 THE BUSINESS CASE FOR E-LEARNING
| Course Code: | 4300502 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Computer Education and Instructional Technology |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | Assoc.Prof.Dr. TARKAN GÜRBÜZ |
| Offered Semester: | Fall and Spring Semesters. |
Course Objectives
After completing the course the student will learn;
- the impact of e-learning in business and the emerging business side of e-learning.
- the interrelated subjects and issues involved in the business of e-learning
- the business drivers for e-learning
- the issues related with investing in e-learning,
- organizational capabilities for successful e-learning solutions
- business success with e-learning.
- success factors in e-learning business,
- the future of e-learning business
Course Content
This course aims to explore the impact of e-learning in business and the business impact of e-learning. Explains investing in e-learning, organizational capabilities for successful e-learning solutions and business success with e-learning. Discusses and evaluates the e-learning industry landscape, success factors in e-learning business, and the future of e-learning business.
Course Learning Outcomes
Student, who passed the course satisfactorily will be able to:
- Explain changing needs and conditions in knowledge based economy
- Tell the impact of ICT and e-transformation in learning.
- Explain the role of technology in learning
- Tell the importance of e-learning in knowledge management and organizational learning.
- Identify the types of e-learning
- Identify the business drivers for e-learning.
- Identify educational, organizational and strategic issues associated with developing and delivering e-learning.
- Explain the needs for investing in e-learning and defend the business productivity and benefits of an e-learning business solution.
- Identify the organizational capabilities required for successful e-learning solution and organizational learning.
- Describe the e-learning industry landscape including the characteristics of players, products and markets.
- Describe the dynamic nature of e-learning marketplace by conducting product and market analysis.
- Discuss the market processes and perform the development of marketing plans in the business of e-learning.
- Conduct critical evaluations of different ventures in the business of e-learning through various perspectives including technology, finance, market and partnership
- Demonstrate knowledge of strategies for funding new e-learning ventures.
- Discuss the future of e-learning in business and the business of e-learning.