1. Home
2. Faculty of Education

CEIT471 THE BUSINESS OF E-LEARNING

Course Objectives

• List and explain the main three theoretical approaches to explain how learning occurs
• Explain the differences between education, instruction, training and teaching.
• Tell about the changing conditions and needs of the century in terms of learning, education and training.
• Tell about the profound changes and e-transformation in today’s world.
• Tell about the development and the brief history of e-learning.
• Make a working definition of e-learning
• Identify educational, organizational and strategic issues associated with developing and delivering e-learning
• List and explain the main components shaping and influencing the field of e-learning
• List and explain the tools for the two types of computer mediated communication.
• Describe the e-learning industry landscape including the characteristics of players, products and markets
• List and explain the key ambitions which are important for e-learning
• List and explain the most significant organizational capabilities which enable e-learning
• Explain the convergence of knowledge management and e-learning
• Explain what makes e-Learning an effective business practice
• Describe the dynamic nature of e-learning marketplace by conducting product and market analysis
• Discuss the market processes and perform the development of business and marketing plans in the business of e-learning;
• Discuss the future of e-learning business

Course Content

This course offers participants the opportunity to explore the emerging business side of e-learning. Participants will explore organizational and strategic issues associated with developing and delivering e-learning though a wide range of topics including: e-learning business analysis, e-learning business design, e-learning marketplace, legal and ethical considerations, strategic partnership and funding, special issues in e-learning and the global environment, the future of e-learning business. Participants will be provided with the fundamental background knowledge of the business design principles, using business planning models, conducting product and market analyses, the development of business and marketing plans, the use of common business analysis tools, financing major investments, and analyzing various risk considerations. Participants examine private and publicly traded education companies that are marketing e-learning products and services to the consumer market and study the use of sound business practices and market processes impacting the success of e-learning enterprises, conduct business evaluations of e-learning enterprises, and learn strategies for funding new e-learning enterprises to support the development and implementation of effective e-learning programs.

Course Learning Outcomes

• Describe the profound changes in the environment and explain the needs for e-learning
• Define e-learning
• explain the key factors which are important for e-learning
• describe the most significant organizational capabilities which enable e-learning
• Explain what makes e-Learning an effective business practice

Program Outcomes Matrix

0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution