BA5730 DIGITAL MARKETING AND ADVERTISING
| Course Code: | 3125730 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | |
| Offered Semester: | Fall and Spring Semesters. |
Course Objectives
Course Content
This course provides students with the basis of strategy formulation and analytical approaches for creating and using websites, YouTube videos, social networks, search engines and other new e-media tools for marketing. The course is designed to get students to think like a digital marketing professional, and to give them experience with industry-relevant hands-on assignments and exercises. Course is focused on developing e-marketing strategies and applications - not technology development.