BA5730 DIGITAL MARKETING AND ADVERTISING
| Course Code: | 3125730 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | |
| Offered Semester: | Fall and Spring Semesters. |
Course Objectives
To ensure that new generation technologies that have caused disruptive changes in every field with the digital age are learned by the students of the Faculty of Economics, Administrative and Social Sciences, and preparation of student for their future career lives by experiencing the values they can create in the field of marketing with new generation technologies.
Course Content
This course provides students with the basis of strategy formulation and analytical approaches for creating and using websites, YouTube videos, social networks, search engines and other new e-media tools for marketing. The course is designed to get students to think like a digital marketing professional, and to give them experience with industry-relevant hands-on assignments and exercises. Course is focused on developing e-marketing strategies and applications - not technology development.
Course Learning Outcomes
Upon successful completion of this course, students should be able to:
Course Specific Skills:
1. To understand new generation technologies in the digital age, ensuring the comprehension of their impacts on the future of the business world
2. To be able to apply theoretical principles to the realities of practical business life
3. To think innovatively and creatively in digitalized marketing complex situations
4. To understand the demands and particular questions of globalization
5. To ensure that the information learned in theory is experienced in a simulation environment in the "Marketing Platform" specially written for marketing professionals. Thus, preparing for the post-graduation period by contributing to the consolidation of marketing technologies learned in theory by using them in practice
Discipline Specific Skills:
6. To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment
7. To have the moral courage to withstand objective criticism and to have a perspective of self-criticism in the task of business and academic life.
8. To ensure the adaptation of the students of the Faculty of Social Sciences to business life in the digital age by learning the technologies used in Marketing
Science Personal and Key Skills:
9. To correctly identify the problems and to be able to ask the correct questions
10. To understand and grasp the full details of theoretical arguments and counter arguments
11. To acquire leadership qualities but also to know how to be a team member
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | They attain advanced level of knowledge in the functional areas of business administration such as strategic management, marketing, accounting, finance, organization management, human resources, and operations management. | ✔ | |||
| 2 | They are capable of synthesizing the knowledge that they attained in the area of business administration with the knowledge base that they developed in their undergraduate specialisms. | ✔ | |||
| 3 | They are capable of identifying and analyzing legal, environmental and social factors, which influence the basic functional areas of the business administration. | ✔ | |||
| 4 | They understand and implement rational, systematic and scientific approaches effectively in problem solving and decision-making processes. | ✔ | |||
| 5 | They are capable of applying, analyzing, synthesizing and evaluating the knowledge they developed in diverse fields efficiently. | ✔ | |||
| 6 | They are capable of transferring information by using efficient verbal and written communication techniques. | ✔ | |||
| 7 | They are capable of performing professional communication effectively also in English. | ✔ | |||
| 8 | They know methods of performing efficient teamwork. | ✔ | |||
| 9 | They are capable of understanding and synthesizing academic and scientific research in their areas and able to transform such research into useful knowledge. | ✔ | |||
| 10 | They have competence in all of the stages of scientific research and processes. | ✔ | |||
| 11 | They are knowledgeable in the areas of professional ethics and responsibility. | ✔ | |||
| 12 | They are capable of utilizing their knowledge and skills efficiently in global and multicultural contexts. | ✔ | |||
| 13 | They are knowledgeable in the issues of environment, social responsibility, social justice, quality and cultural values. | ✔ | |||
| 14 | They have a creative, innovative and critical perspective. | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution