BA5728 MARKETING AND CULTURE
| Course Code: | 3125728 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | Res.Dr. HATİCE GONCA BULUR |
| Offered Semester: | Fall and Spring Semesters. |
Course Objectives
To accomplish this goal, the course introduces the students to the concept of culture, development of modern culture, markets, and consumer culture, some of the key institutions of culture, and a sociocultural critique of marketing and consumption. The course aims to train reflective students, prospective marketers, who can have a critical look on marketing and consumption.
Course Content
For course details, see https://catalog2.metu.edu.tr.Course Learning Outcomes
On successful completion of this course, students should be able to:
Course Specific Skills:
1. Recognize the importance of marketing and consumption at the societal level.
2. Demonstrate an understanding on the notion of culture, key institutions of culture, and the
interaction between culture and marketing and consumption.
3. Demonstrate an understanding of the development of market society and consumer
culture
4. Develop critical perspectives on marketing and consumption
Discipline Specific Skills:
5. Differentiate, apply, analyze, and reflect on theories, concepts, commonly used in exploring
and understanding marketing and consumption as cultural practices and societal role of
marketing and consumption.
6. Demonstrate broad knowledge of literature and concepts on the consumption, marketing,
and culture.
Personal and Key Skills:
7. participate in group interaction, including leadership and discussion opportunities
8. develop communication skills, including negotiation, argumentation, and presentation
9. develop critical reading and writing skills