BA5726 UNDERSTANDING CONSUMPTION IN CONTEXT
| Course Code: | 3125726 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | Assoc.Prof.Dr. EMİNEGÜL KARABABA |
| Offered Semester: | Fall and Spring Semesters. |
Course Objectives
Course Content
This module seeks to develop an interdiciplinary ,theoretically informed understanding through an active piece of primary research into consumer behaviour, consumer identities, and consumer experience.It aims to understand how consumers utulize consumption as a social process in their everyday lives.Various qualitative research methods are thought and conducted by students.