BA5724 ADVANCED MARKETING RESEARCH
| Course Code: | 3125724 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | |
| Offered Semester: | Fall and Spring Semesters. |
Course Objectives
Course Content
This course aims to provide the students with an in-depth understanding of the research process and its practical applications in the marketplace. The course highlights the technical and academic concepts underlying business research, while at the same time attempting to develop a keen understanding of when, why, and how to use marketing research for more effective managerial decision-making.