BA5721 RETAILING
| Course Code: | 3125721 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 6.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Masters |
| Course Coordinator: | |
| Offered Semester: | Fall or Spring Semesters. |
Course Objectives
Course Content
This course aims to give the student an appreciation of the constant change and development in retailing. Introduces the student to basic qualitative and quantitative retail management concepts; provides the student with current examples of retailing concepts in action; improves the student`s skills in analyzing competitive situations and marketing opportunities.