BA5715 ADVERTISING PRACTICE
| Course Code: | 3125715 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | Lecturer HALUK MESCİ |
| Offered Semester: | Fall Semesters. |
Course Objectives
Course Content
The course aims to develop in the student the capabilities of analyst, decision-maker, creative thinker, and planner in advertising and related fields of marketing communications by equipping them with teh knowledge and understanding of advertising theiry and practice.