BA5702 MARKETING MANAGEMENT
| Course Code: | 3125702 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | Assoc.Prof.Dr. ÇAĞRI TOPAL |
| Offered Semester: | Fall Semesters. |
Course Objectives
The course is designed for students who have little or no formal training in marketing. It aims to introduce strategic planning and the marketing management process; consumer and organizational markets; segmentation, targeting, positioning; product, pricing, distribution, and integrated marketing communications decisions; marketing control.
Course Content
Designed exclusively for the M312 student. Focuses both on the introduction of marketing concepts and managerial decision making regarding the marketing function. Strategic planning and the marketing management process; consumer and organizational markets; segmentation, targeting, positioning; product, pricing, distribution, and integrated marketing communications decisions; marketing control.
Course Learning Outcomes
On successful completion of this course, students should be able to:
Course Specific Skills:
understand and apply core marketing principles and behavioral theories and recognize their role and importance in marketing decision-making recognize the importance of studying consumer and buyer behavior for the effective implementation of the marketing concept demonstrate an understanding of strategic thinking in marketing decision making. demonstrate an understanding of marketing not just as a management practice but also as highly influential and intersecting with political, economic, technological and societal issues
Discipline Specific Skills:
critically evaluate the models, theories and concepts commonly used in exploring and understanding marketing practice apply a range of behavioral concepts and theories in order to understand or justify marketing activity
Personal and Key Skills:
participate in group interaction, including leadership and discussion opportunities develop communication skills, including negotiation, argumentation, and written presentation develop critical reading and writing skills
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | They attain advanced level of knowledge in the functional areas of business administration such as strategic management, marketing, accounting, finance, organization management, human resources, and operations management. | ✔ | |||
| 2 | They are capable of synthesizing the knowledge that they attained in the area of business administration with the knowledge base that they developed in their undergraduate specialisms. | ✔ | |||
| 3 | They are capable of identifying and analyzing legal, environmental and social factors, which influence the basic functional areas of the business administration. | ✔ | |||
| 4 | They understand and implement rational, systematic and scientific approaches effectively in problem solving and decision-making processes. | ✔ | |||
| 5 | They are capable of applying, analyzing, synthesizing and evaluating the knowledge they developed in diverse fields efficiently. | ✔ | |||
| 6 | They are capable of transferring information by using efficient verbal and written communication techniques. | ✔ | |||
| 7 | They are capable of performing professional communication effectively also in English. | ✔ | |||
| 8 | They know methods of performing efficient teamwork. | ✔ | |||
| 9 | They are capable of understanding and synthesizing academic and scientific research in their areas and able to transform such research into useful knowledge. | ✔ | |||
| 10 | They have competence in all of the stages of scientific research and processes. | ✔ | |||
| 11 | They are knowledgeable in the areas of professional ethics and responsibility. | ✔ | |||
| 12 | They are capable of utilizing their knowledge and skills efficiently in global and multicultural contexts. | ✔ | |||
| 13 | They are knowledgeable in the issues of environment, social responsibility, social justice, quality and cultural values. | ✔ | |||
| 14 | They have a creative, innovative and critical perspective. | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution