BA5102 STRATEGIC MANAGEMENT
| Course Code: | 3125102 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 8.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Graduate |
| Course Coordinator: | Res.Dr. HATİCE GONCA BULUR |
| Offered Semester: | Spring Semesters. |
Course Objectives
It is the capstone, integrative course designed to expose students to a strategic perspective on issues that concern the firm as a whole. Prior courses focused on developing specialized skills that pertain to a specific functional area (e.g. operations, marketing, finance). Strategic Management course draws on and integrates concepts from functional areas to analyze and solve complex business problems. It is difficult to move from functional perspective to a strategic one. Thus, one objective of this course is to teach students to think strategically. Another objective of Strategic Management course is to help students gain thorough understanding of issues concerning the analysis, formulation, and implementation of strategies. Throughout the semester, students will investigate concepts and techniques to formulate, implement and evaluate strategies. Students are expected to be advanced and active learners. They are expected not only to acquire new material but also to use all the knowledge and tools acquired from prior business courses to chart the future direction of different organizations as part of case studies and a simulation. A major responsibility of students in this course will be to make objective strategic decisions and to justify them through oral and written communication.
Course Content
It is a capstone course to show the student the need for and methods of integrating a firm's various functional area activities in a dynamically changing environment. Furthermore, strategic management will be emphasized, that is the process dealing with the fundamental organizational renewal and growth, with the development of the strategies, structures and systems necessary to achieve such renewal and growth and with the organizational systems needed to effectively manage the strategy formulation and implementation processes.
Course Learning Outcomes
- Understand and apply the concepts, frameworks and techniques of strategic management to
- understand the reasons for good or bad performance of a firm,
- generate strategy options for a firm,
- appraise alternative strategy options,
- select the most appropriate strategy,
- recommend the best means of implementing the chosen strategy.
- Integrate the knowledge gained in functional courses.
- Proficiently use financial analysis knowledge acquired in finance courses
- Apply operations management techniques to manage operations and supply chain of a firm.
- Choose and apply appropriate marketing strategies
- Effectively utilize the human resources of a firm
- Develop your capacity as a general manager in terms of
- an appreciation of the work of the general manager,
- the ability to view business problems from a general management perspective,
- the ability to develop original and creative approaches to strategic problems,
- developing business judgment.
The course will cover two key components of strategic management. First, strategy analysis: analysis of the external environment of the firm—concentrating upon industry analysis and analysis of the firm’s resources and capabilities. Then, we will explore various strategic issues at the business- and corporate-levels.
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | They attain advanced level of knowledge in the functional areas of business administration such as strategic management, marketing, accounting, finance, organization management, human resources, and operations management. | ✔ | |||
| 2 | They are capable of synthesizing the knowledge that they attained in the area of business administration with the knowledge base that they developed in their undergraduate specialisms. | ✔ | |||
| 3 | They are capable of identifying and analyzing legal, environmental and social factors, which influence the basic functional areas of the business administration. | ✔ | |||
| 4 | They understand and implement rational, systematic and scientific approaches effectively in problem solving and decision-making processes. | ✔ | |||
| 5 | They are capable of applying, analyzing, synthesizing and evaluating the knowledge they developed in diverse fields efficiently. | ✔ | |||
| 6 | They are capable of transferring information by using efficient verbal and written communication techniques. | ✔ | |||
| 7 | They are capable of performing professional communication effectively also in English. | ✔ | |||
| 8 | They know methods of performing efficient teamwork. | ✔ | |||
| 9 | They are capable of understanding and synthesizing academic and scientific research in their areas and able to transform such research into useful knowledge. | ✔ | |||
| 10 | They have competence in all of the stages of scientific research and processes. | ✔ | |||
| 11 | They are knowledgeable in the areas of professional ethics and responsibility. | ✔ | |||
| 12 | They are capable of utilizing their knowledge and skills efficiently in global and multicultural contexts. | ✔ | |||
| 13 | They are knowledgeable in the issues of environment, social responsibility, social justice, quality and cultural values. | ✔ | |||
| 14 | They have a creative, innovative and critical perspective. | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution