BA4227 CREATIVITY AND INNOVATION IN ORGANIZATIONS
| Course Code: | 3124227 |
| METU Credit (Theoretical-Laboratory hours/week): | 3 (3.00 - 0.00) |
| ECTS Credit: | 6.0 |
| Department: | Business Administration |
| Language of Instruction: | English |
| Level of Study: | Undergraduate |
| Course Coordinator: | Lecturer Dr. PATRICIA ELAINE SCHROEDER |
| Offered Semester: | Fall or Spring Semesters. |
Course Objectives
This course is designed to provide students with an understanding of the characteristics of innovative organizations and the processes involved in corporate innovation. Case studies of innovative companies allow students to explore how creativity and innovation is made actionable in contemporary organizations. Article reviews develop student knowledge of creativity and innovation concepts through selected literature. Students also learn how they may contribute to an organization through personal creativity.
Course Content
This course is designed to provide students with an understanding of the characteristics of innovative organizations and the processes involved in corporate innovation. Case studies of innovative companies allow students to explore how creativity and innovation is made actionable in contemporary organizations. Article reviews develop student knowledge of creativity and innovation concepts through selected literature. Students also learn how they may contribute to an organization through personal creativity.
Course Learning Outcomes
By completing this course, students will be able to:
- Describe the roles of individuals, teams, and the organization in innovation.
- Identify the elements within the organization that foster creativity and innovation.
- Explain the elements of design thinking and the steps to the design thinking process needed for innovation.
- Discuss how key analytics may be used to measure an organization's success in fostering creativity and implementing innovation.
Program Outcomes Matrix
| Level of Contribution | |||||
| # | Program Outcomes | 0 | 1 | 2 | 3 |
| 1 | They attain advanced level of knowledge in the functional areas of business administration such as strategic management, marketing, accounting, finance, organization management, human resources, and operations management. | ✔ | |||
| 2 | They are capable of identifying and analyzing legal, environmental and social factors, which influence the basic functional areas of the business administration. | ✔ | |||
| 3 | They understand and implement rational, systematic and scientific approaches effectively in problem solving and decision-making processes. | ✔ | |||
| 4 | They are capable of applying, analyzing, synthesizing and evaluating the knowledge they have in diverse fields efficiently | ✔ | |||
| 5 | They are capable of transferring information by using efficient verbal and written communication techniques. | ✔ | |||
| 6 | They are capable of performing professional communication effectively also in English. | ✔ | |||
| 7 | They know the methods of performing efficient teamwork. | ✔ | |||
| 8 | They are capable of following the contemporary techniques, scientific and technological developments in their fields and are able to conduct research and studies in order to develop their business administration related knowledge, skills, and competences. | ✔ | |||
| 9 | They are knowledgeable in the areas of professional ethics and responsibility. | ✔ | |||
| 10 | They are capable of utilizing their knowledge and skills efficiently in global and multicultural contexts. | ✔ | |||
| 11 | They are knowledgeable in the issues of environment, social responsibility, social justice, quality and cultural values | ✔ | |||
| 12 | They have a creative, innovative and critical perspective. | ✔ | |||
0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution