BA4144 THE NEW ECONOMY OF INDUSTRY 4.0

Course Code:3124144
METU Credit (Theoretical-Laboratory hours/week):3 (3.00 - 0.00)
ECTS Credit:6.0
Department:Business Administration
Language of Instruction:English
Level of Study:Undergraduate
Course Coordinator:Res.Dr. HATİCE GONCA BULUR
Offered Semester:Fall and Spring Semesters.

Course Objectives

This course is aimed at advanced student of all fields, especially for the multi-skilled/discipline future managers and entrepreneurs, who should be aware of the new economy of technology, innovation, the new industrial revolution 4.0 and beyond, the businesses and the political developments, not only in their regions but world-wide. Addressing and questioning the new world order in new digital economy, neocapitalism + liberalism, end of globalization and challenges with the post truth age.

Post-Pandemic Era and ever-changing circumstances of data, network, and technological sovereignty / nationalism will be emphasized. Humanity version 2.0 will also be questioned.

Therefore, workings, adaptation, and end results of the new digital economy for the Turkish businesses along with EU, USA and the rest of the world will be the areas that will be explored. Technological transformation and readiness of Turkish and European SME’s will receive special attention. The students are expected to be at an advanced standing and have a current knowledge of international and national economy, technology, politics and the world of innovation and entrepreneurship.


Course Content

The terminology of the new economy is defined by the new industrial revolution/industry 4.0 and the world of innovation,level of technology,entrepreneurial capacity and the talent pool you have. Turkey s challenge with innovation,entrepreneurship and technology based competitive business World.


Course Learning Outcomes

Upon successful completion of this course, students should be able to:

Course Specific Skills:

  • Hold a grasp on the theories and analysis of how Turkey could compete with the new digital economy, the new industrial revolution / Industry 4.0 and the developed world.
  • Recognize the challenges for the SME’s and their digital /technological transformation of SME 4.0 3.
  • Be aware of the workings of technology and innovation of the new economy, the businesses, and the political developments not only in their region but worldwide especially in post-corona period.
  • Understand the new era of digital economic and technological nationalism and protectionism.

Discipline Specific Skills: 

  • Know the historical background of economics, political and businesses in this region and worldwide as well as understand the politics of economy. 
  • Know and question the economic integration models and interdependence of economy and the politics. 
  • Know and question economic and political nationalism, protectionism, and global obstacles to trading.
  • Understand technology management, entrepreneurship, and innovation in the new economy.
  • Better position themselves for the new industrial and technological /digital revolution as managers and entrepreneurs to be, understanding the importance of creativity, collaboration, and communication skills with the aspects of design thinking.

Personal and Key Skills:

  • Develop skills on how to find and process the relevant/correct economic/financial data/news on the social media instruments
  • Be aware of the notion of post truth, critical thinking, complex problem solving and comparative analysis. 1
  • Be aware of the facts and the realities and risk factors in decision making process.

Program Outcomes Matrix

Level of Contribution
#Program Outcomes0123
1They attain advanced level of knowledge in the functional areas of business administration such as strategic management, marketing, accounting, finance, organization management, human resources, and operations management.
2They are capable of identifying and analyzing legal, environmental and social factors, which influence the basic functional areas of the business administration.
3They understand and implement rational, systematic and scientific approaches effectively in problem solving and decision-making processes.
4They are capable of applying, analyzing, synthesizing and evaluating the knowledge they have in diverse fields efficiently
5They are capable of transferring information by using efficient verbal and written communication techniques.
6They are capable of performing professional communication effectively also in English.
7They know the methods of performing efficient teamwork.
8They are capable of following the contemporary techniques, scientific and technological developments in their fields and are able to conduct research and studies in order to develop their business administration related knowledge, skills, and competences.
9They are knowledgeable in the areas of professional ethics and responsibility.
10They are capable of utilizing their knowledge and skills efficiently in global and multicultural contexts.
11They are knowledgeable in the issues of environment, social responsibility, social justice, quality and cultural values
12They have a creative, innovative and critical perspective.

0: No Contribution 1: Little Contribution 2: Partial Contribution 3: Full Contribution